Schleifmühlgasse 18 - 1040 Vienna 
+43-699-19207778 -


On September 11th galerie michaela stock has launched a new gallery concept.

The gallery owner Michaela Stock juxtaposes the classic white cube with the concept of the gallery as a forum for discussions about a virtually staged exhibition and at the same time questions it. The focus will be on a new perception of the exhibition space and the artworks displayed.
Both the space and the exhibited contents will be presented and thematized in a new way. In the future, presentations of current, contemporary positions from the fields of visual arts, architecture and literature are planned on a monthly basis. Michaela Stock is concerned with a stronger interdisciplinary approach to contemporary art, both in theory and in production. Fireside chats with experts from various disciplines complete the virtual exhibition.

As soon as gallery visitors enter the first exhibition space, called SALON REAL, nothing reminds of a gallery space anymore. Insight you will find a cozy living room with sofa, carpet, curtains, and a fireplace. The entire interior reminds us of a Salon at the turn of the 19th and 20th century. Then and now, the salon is a social meeting point for intellectuals, business leaders and artists. In the future, in addition to the virtual exhibitions, "Fireside Chats" with artists, curators, collectors and scientists from various disciplines will take place here. Two fireside chats are planned per virtual exhibition. These fireside chats are documented on video and you can watch them on our "YouTube channel" at a later date.
Virtual exhibitions are documented in the form of printed information brochures, which are offered for free. At the same time, art lovers can purchase a limited and signed art poster from each exhibition.

VIDEO SALON REAL / VIRTUAL > Please click on the button below


Next to the SALON REAL - in the second room of the gallery - is the SALON VIRTUAL located. Michaela Stock pursues the idea of including a virtual gallery in the real, empty gallery space in order to develop instruments on the one hand that connect the real and virtual space on the one hand and to fuse the digital and real worlds on the other. In the SALON VIRTUAL no more real artworks will be presented. Visitors explore the exhibition and artworks via the screen with a joystick. Although the visitors are still in the real gallery space, the exhibition is received virtually, in the "anonymous" white cube. The aim is to enable art lovers to visit the exhibition non-stop 24 hours a day, even from their own computer, cell phone or tablet.

Please click on the button below and enter the virtual gallery michaela stock.
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In the future, the artworks can be viewed with Michaela Stock in the artists' studio. Appointments can be made by phone +43 699 19 20 77 78.

With her presentation concept Michaela Stock expands the concept of the institution gallery. The gallery acts as a cultural place with creative quality and economic sustainability in both virtual and real space. "The focus is on the interlocking of the real and virtual worlds and their combination of acoustic, visual and haptic stimuli. "My goal is to dock the real world more strongly and actively at the interface to the virtual world in order to set new approaches and work processes in motion and in this way to further develop interactive media art," comments Michaela Stock on her new gallery concept. 


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