Schleifmühlgasse 18 - 1040 Vienna 
+43-699-19207778 -

22.11.2018 - 19.1.2019
special project / cooperation with Vienna Art Week
Opening: 22.11.2018, 7 pm
Pin Up Pop Up - Strike a Pose with Hotel Butterfly
jolly and queer show on the opening night

Florian Aschka / Larissa Kopp / Georg Klüver-Pfandtner, Patrick Baumüller, Ivica Capan, Vlasta Delimar, Sandro Dukic, Tomislav Gotovac, Barbara Hammer, Kiki Kogelnik, Katalin Ladik, Evelyn Loschy, Man Ray, Vlado Martek, Veronika Merklein, Giovanni Morbin, Lilo Nein, Sabine Ott, Pablo Picasso, Milija Pavicevic, Selma Selman, Viktors Svikis, Slaven Tolj, Marko Zink

Pinup style - sexy, fun, glamorous and always a little bit cheeky!

Pin-Up art has a long and rich history and occupies a unique space in feminist history. A Pin-Up is a photo or a painted picture of a pretty young woman with a seductive smile in a sexy pose pinned to the wall. These women have been displayed as ideal feminine figures and sexualized objects of desire. Coquettishly and tightly dressed Pin-Ups navigate between scandal and sexual liberation, longing and sensuality, sharp-nipped at the border between eroticism and art, undoubtedly sexist, but never pornographic. But the "sexy Icons", like all commercial images of the female body, could be objectifying and limiting in that it pressured women to conform to a rigid standard of beauty.

The exhibition at Galerie Michaela Stock explores the ideal image of stereotypical men's dreams of an idealized female body, invented by men and then claimed by women in a new way of thinking.

Pin me up – turn me around deconstructs a sexualized burlesque image of a monster beauty. The exhibition encourages a move away from a one-dimensional view of sexuality encased in heterosexual norms, highlighting social, cultural and aesthetic positions. The exhibition is focused on the presentation of artworks from the realms of performance, painting, graphics, photography, collage, sound and video.

The invited artists from different age and cultural background appropriated familiar images of women and used the body as a powerful weapon against the social and political constructs of gender. For example the photo "Tomislav Gotovac as Grace Jones" documents his naked action 1986. The image was printed in the men's magazine Start. Gotovac was the only male centerfold in the whole history of that magazine.

Works from artists like Katalin Ladik, Barbara Hammer, Selma Selman or Evelyn Loschy can be approached by Georges Bataille's definition: according to him the origin of the erotic lies in the activity of hiding nudity. For example in the performance "Blackshave Poem" Katalin Ladik is shaving herself and simulating nudity in the spectacle of stripping. By substituting black garments for her naked body, she subverts the anticipated outcome and its attendant voyeurism.

Other Artists explore themes of perfection and their destruction and examine the illusion of perfection and it's desirability and regains control over the objectification of the body, taking it beyond erotic demonstration. Proudly, the body is presented in provocative as well as erotically tinged and trivial positions.

VIDEO / opening night / Pin Up Pop Up - Strike a Pose with Hotel Butterfly > here

ARTICLE on the exhibition Pin me up - Turn me around / Jutarnji list, 12.01.2019 > here

Press release: Pin me up - Turn me around

press image 1:
Tomislav Gotovac, Tomislav Gotovac as Grace Jones, Zagreb 1986, 50 x 75 cm, photo: Braco Vukelic Cobra, Courtesy: Sarah Gotovac / Tomislav Gotovac Institute / Galerie Michaela Stock

press image 2:
Katalin Ladik, Blackshave Poem, 1978 (Würzburg) performance, silver gelatin print 10 pcs, each 13 x 8,9 cm, Courtesy: Katalin Ladik / acb Gallery

press image 3:
Vlado Martek, o.T., 1992, Collage, 105 x 35 cm, Courtesy: Vlado Martek/ Galerie Michaela Stock

press image 4:
Veronika Merklein, Life-Long Weight-Gaining, 2013, photography, object frame, 130 x 90 cm, photo: Robert Bodnar, Courtesy: Veronika Merklein/ Galerie Michaela Stock

press image 5:
Barbara Hammer, Raging Hormones, 1979, Collage, 20,2 x 27,8 cm, Courtesy: Barbara Hammer / Galerie Michaela Stock

press image 6:
Milja Pavicevic, A-portret, 2005, photography, Lambda print mounted, 80 x 120 cm


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